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Its important to have a clear plan in place to ensure that your business is setup for success
Define your Brand Identity. Incorporate your Brand Element on your website. Differentiate your brand from your competitors. Foster Customer loyalty.
Software development success key is to understand needs and goals of the company. By identifying problems & Finding innovative solutions using technology.
Marketing is indeed providing solutions to problems that customers have. Its about understanding the needs & wants of potential customers by offering required products or services.